Mårten Gustafson

I envision, build and tweak adaptive software platforms, teams and architectures.

The overarching theme of my career is backend systems, their scalability, availability, adaptability and operability.

Principal Engineer, Publishing
Schibsted Media Group 2016-11 - ...


Digitizer, Office of the CDO
Bonnier Group 2016-07 - 2016-11
Digitization analysis in general and data platform in particular.


VP Engineering, Centra.com
Young / Skilled 2016-01 - 2016-06
Hosted service for end-to-end e-commerce
Re-architecting for cloud compatibility and simplified scalability.


Technical Director, Publishing Platform
Schibsted Media Group 2014-01 - 2016-01
Integrated platform for content discovery and creation
Recruited and directed a distributed team that developed, maintained and operated a cloud based platform for digital publishing and lean editorial workflow. Shaped and tuned a low overhead development process anchored in continuous delivery, relative prioritization and a clear identification of blocking/enabling relationships between major milestones. Responsible for technical strategy, architecture, IT operations and recruitment.


Technical Lead, Omni
Schibsted Media Group 2012-06 - 2013-12
Digital only, mobile first, aggregating news startup within Schibsted Media Group
I led the technical effort from start to end-to-end system in 6 months. First 3 months spent on ramp-up, recruitment, R&D and rapid prototyping in continuous iterations together with UX and editorial process. Apart from the product we developed a work process and supportive tooling to enable a tiny team of journalists to deliver a news experience which rivals much bigger organisations. I designed an architecture that seamlessly went from local development to a horizontally scaled and redundant production system.

  • "Media service of the year", Swedish Mobile Awards 2015
  • Third Place: INMA Awards 2015: "Best New Mobile Service"
  • "Best news site" @ Internetworld Sweden 2015
  • "News service of the year" @ Swedish Mobile Awards 2014
  • "Best mobile service" @ WAN-IFRA Digital Media Awards 2014
  • Nominated "Best design" @ SNDS FUSION14
  • "Innovation of the year" @ The Swedish Media Publishers' Association 2013
  • "New Business Innovation" @ Schibsted Innovation Award 2013


Software Developer, Infrastructure
iZettle 2012-02 - 2012-06
Mobile payments startup, much like Square, for EMV chip & pin
Designed zero downtime deployments, worked on IT operational PCI-DSS compliance and PGP routines for integration with acquiring banks.


Infrastructure Architect, Hitta.se
Schibsted Media Group 2009-06 - 2012-01
Sweden's leading online yellow pages site
Worked primarily with architectural refactorings of service design, operational procedures, infrastructure and related technical strategy. Planned and led zero downtime migration of the live service to a new hosting provider. Designed automated deployments and infrastructure provisioning.


Solutions Architect, Consultant
Enfo Zystems 2005-10 - 2009-06
Niche consultancy firm specializing in EAI/SOA using IBM WebSphere products
Worked with clients in Sweden, Finland and Germany to design, implement, operate, and govern mission critical integration platforms for construction, retail, banking and forestry. Delivered trainings and spoke at industry events on integration architecture and methodology. Harvested best practices around governance, implementation and operation of integration platforms.


Software Developer, Consultant
Qbranch (now Axians) 2000-12 - 2005-10
Broad IT consultancy firm with hosting and outsourcing offerings
Consulted on database design and software development in various languages and diverse runtimes for a plethora of clients. Engaged in projects involving mainframes, middleware, relational databases and directory servers. IT steering committee member and responsible for the firms internal IT for one year during which I implemented and launched a new intranet, improved existing financial reporting dashboards and outlined a strategy for identity and access management.


Software Developer & System Administrator, Websites
Hello ITV 2000-09 - 2000-11
VC funded interactive TV startup
Built and operated web pages using various scripting languages and databases.


Software Developer & System Administrator, Websites
Shift Digital 2000-03 - 2000-09

Two man digital agency, doing mostly websites, ran by me and a former classmate
Built and operated web pages using various scripting languages and databases.


Software & Database Developer, Backend
Euroseek 1999-06 - 2000-02
VC funded european search engine startup localized in 42 languages
Built and operated web pages using various scripting languages and databases, also extensive work on relational database design.